The Levels Are Core Product Benefits Marketing Essay

The Levels Are Core Product Benefits Marketing Essay BMW has the image of a premium car manufacturer who is know for its well driving cars with a sportier performance than their competition, prime example of this is the fact that BMW only produces rear-wheel drive and four-wheel drive cars. Their premium image comes from the fact that they produce high-quality and relatively high prices automobiles. Even though their prices are relatively high the perceived value level is still at a sufficient level because of the balance with high quality. One of the core product benefits would be technology. For example EfficientDynamics which manages to lower fuel consumption without really compromising the performance BMW is known for, through means such as lightweight construction, a start-stop function, brake energy regeneration and tires with less roll resistance just to name a few. BMW has won many awards for innovation for measures such as these so their technology is at a high and innovative level. Product Attributes BMW was founded in 1916 and its first car went on sale in 1929, a well known and old brand known for its innovation is one of the strengths BMW can build on. Not only in the automobile branch but also known for its aircraft engines and motorcycles. Design, especially under Christopher Bangle recent design has been an important factor, loved by some hated by others the new design direction Bangle took was a hot topic in automobile discussions. What cannot be denied is that BMWs have a distinctive design with some elements that have been in its cars for decades. For example the characteristic grille, first introduced in 1933 and still in use on every car model BMW manufactures. Another part of design is that BMW designs all its products with recycling in mind, Design for Recycling makes sure that the right materials are used and recycling is easier because it is being accounted for at a design stage. BMW has a programme called BMW Individual in which such as the name states a customer can customise its car to great extent. Options such as exclusive paint, leather colours and types and more extensive audio/video possibilities are all part of this programme, all to satisfy the customer to the greatest extent. Support Services The normal delivery of an automobile consists of having it made ready by your dealer and having it delivered to your home. With BMW it is possible to pick it up at the factory it was produced at and have a tour there for example and visit the BMW museum, it is even possible for American customers to make use of this programme and BMW will even take care of the shipping afterwards. An exclusive offering which turns a simple delivery into a whole experience. BMW offers a long 12 year warranty on the body of the car, 3 years on the paintwork and 2 years on the rest with no maximum amount of kilometres used. Furthermore there are programmes that allow you to extend the warranty beyond this time for a premium. Every consumer has access to the BMW group Service Center which can be phoned 24/7 and is free of charge. BMW also offers BMW Financial Services, which is a lease and financing company. They offer lease agreements but also insurance, not only on cars but they even offer home or travel insurance. To summarize BMW produces high quality products which have a few characteristics they are well known for. There are many factors in which BMW has a great product strategy but the most notable factors would be driving quality, BMWs offer a high degree of performance in its cars. Also one very important factor is its technology, most notably EfficientDynamics through which BMW manages to lower fuel consumption and emissions without compromising the quality driving it is known for. There is also the design which characterises its cars as typical BMW and last but not least the high level of support services. Miscellaneous One of the biggest issues global society is facing is global warming, this is especially important in the automotive industry as their products play a (large) part in this issue. Car manufacturers face a bit of a paradox, their product is inherently harmful to the environment yet at the same time they try to be as environmentally conscious as possible. BMW not only tries to be environmentally conscious in their products they also strive to be this in their organisation. As stated on their website all BMW Group employees are guided by the ICCs Business Charter for Sustainable Development. Managers are stimulated to implement environmental guidelines and convey this message onto their employees. Just some examples are reducing the amount of paperwork that goes with every car as it goes down the production-line in the factory to reduce the amount of paper used. Turning off unused factory equipment in the weekends. Grouping the production of same coloured cars together so that the painting equipment has to be cleaned and sterilized less often. BMW Group acknowledges its responsibilities and commits to apply latest the technologies in order to enhance safety and lower fuel consumption and noise and exhaust emissions. As stated previously BMW applies Design for Recycling in which at the design stage there is already being accounted for optimizing the recycling process. BMW also is developing alternative fuel technologies such as BMW CleanEnergy which allows for the use of liquid hydrogen as a fuel. Furthermore BMW Group suppliers are required to adhere to the standards which BMW applies to its organisation and products. It is through technologies such as BMW Efficient Dynamics that the consumer is actually experiencing a lower fuel consumption and lower emissions. All of this achieved through lightweight construction, energy management and modern technology. For example in the Netherlands BMW has 129 models which have a green label, greener labels in turn allow for lower costs for the car. To summarize, although BMWs product is harmful to the environment they try to minimize this through the use of company-wide policies and design philosophy to ensure environmentally conscious production and technology to minimize fuel consumption and emissions. Sources Essentials of Global Marketing Svend Hollensen http://www.bmw.com/com/en/insights/overview.html http://www.bmw-warranty.co.uk/Pages/Information.aspx?page=Products/Comparison.htm http://www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Warranty.aspx http://www.bmw.co.uk/bmwuk/about/corp/environment http://www.bmwusfactory.com/Environment.aspx?id=282

Free Narrative Essays - Surfing the Crowd :: Personal Narrative Essay Example

Surfing the Crowd In my mind it was my biggest act of courage. It was far from a heroic deed, but I overcame all my anxieties for an adrenaline rush that can still be felt through my memories. Closing my eyes and thinking back to that hot, summer night I can still hear the sweet riffs of punk rock in its purest form. The drummer was on fire. The bassist was pure power. And the front-man had turned everyone in the crowd, including myself, into pure energy. My music had wrapped itself around and around inside of me. It took away my inhibitions and filled me with a new confidence. I had the power to do anything, if only for that one set. I wanted to be on top of the world! From the moment that thought had entered my head, I knew that I could make that aspiration come true. The answer was to crowd surf. It was something I had never done before; getting up over everyone's heads and letting them push you towards the stage. Though at that moment I felt almost immortal, pangs of nervousness balled up in my stomach. Would I make it all the way to the front? What if I fell? But the biggest question I asked myself was should I do something that I have never done before? Once I let my thoughts return to the music, I knew what lie ahead of me. I tapped the nearest "big guy" on the shoulder and pointed towards the ceiling; the universal signal on the concert floor. He nodded, grabbed my foot, and pushed me on top of the crowd. Once I was up there was no turning back. Soon strong hands were surfing me towards the stage. I had the best view in the house and reveled in the moment. I was fueled by an adrenaline rush that was only heightened by the fusion of the music and the energy of the crowd.

Essay --

Examine the role of Robert Walton and the role of his letters in Frankenstein. What effect does this character and his letters have on our interpretation of Frankenstein? Dulcinia Martinez once stated that â€Å" without music, life would B flat† , well without Robert Walton and his letters, Frankenstein would be flat. it would be just another typical novel rather than a literary classic that is being carefully examined with detail in IB English courses or university. Robert Walton states in at the beginning of the novel â€Å"You will rejoice to hear that no disaster has accompanied the commencement of an enterprise†(Shelly, 15). Taking a closer look at that sentence, YOU is the first word of the start of the whole novel. Here, Mary Shelly is cleverly using the first person pronoun allowing the reader to sense an interaction with Robert Walton who is introducing the novel, but more importantly trying to communicate the morale purpose of the story. The book commences with a collection of 4 letters written by Robert Walton, who is a ship’s captain writing to his sister over his goal of "trac[ing] a secure way over the pathless sea s"(15) for reaching the North Pole from Russia. He soon, throughout his journey, comes across Victor Frankenstein who lies stranded and frozen on ice. If you look on the bottom page 26 (4th letter), the way Victor is described through Walton’s point of view as being â€Å"nearly frozen, and his body dreadfully emaciated by fatigue and suffering† (26), immediately gives the reader the idea of the struggles that Victor has faced. Walton’s narration not only gives Frankenstein an introduction, but it also sets the scene for Victor’s story to begin. Mary Shelly’s decision of giving Walton the role of narrator in allows for... ...tors story to be dangerous. and although Victor Frankenstein succumbed into his own fate†¦ If you look at the top of pg. 31, Victor warns Robert that if â€Å"You seek for knowledge and wisdom, as I once did; and I ardently hope that the gratification of your wishes may not be a serpent to sting you, as mine has been† (31). He warns Robert; as a result, Robert learns his limitations through his story. Making the outcomes turn out differently. While Victor Frankenstein dies due to his over ambition and lack of responsibility, Robert Walton learns from Victors story and takes responsibility for his crew members while safely returning them back home. And so Walton is the only one who survives in the novel, which is important since he is the one who delivers or signifies the moral purpose of victors story, highlighting the dangers of over-ambition through victor’s story.

Employment Laws Chart Essay

Prevents discrimination of the hiring, compensation, conditions, and privileges of employment by basing them on on race, religion, color, sex, or nationality Heart of Atlanta Motel INC., v. United States  ensures every person is equal chance of getting hired based on their qualifications regardless of, sex race, color, religion, or national origin employers are required to post signs with the Title VII contents in company break-rooms Equal Employment Opportunity Act Prevents employers from discriminating against employees on the basis of age, race, sex, creed, religion, color, or national origin McDonnell Douglas Corp. v. Green Ensures that the Civil Rights Act is being followed and gives power to the Equal Opportunity Employment Commission Companies adopted practices that prevented discrimination in compliance with Equal Opportunity Employment Act. Equal Pay Act  mandates that men and women working in the same role within a company be given equal pay for equal work Schultz v. Wheaton Glass Co. 1970 Mandates that everyone is paid the equal wages for identical jobs regardless of their sex Merit based, knowledge based, and experience are criteria for pay rate rather than gender Age Discrimination in Employment Act of 1967 Protects employees ages 40 to 65 from discrimination Gomez v. Potter The importance of the ADEA is that it protects the older employees from discrimination. Wal-Mart for example hires older people specifically for the use as door greeters Americans with Disabilities Act of 1990 Prohibits discrimination against an essentially qualified individual, and requires companies to accommodate individuals reasonably Tennessee v. Lane in 2004 The importance of this act is that it requires companies to make reasonable accommodations for disabled employees so they will be able to perform their job Companies accommodate employees with disabilities by using TTD, speaking technology, and elevators Civil Rights Act of 1991 The updated version of this act nullified select supreme Court decisions and reinstates burden of proof by employer and allows for punitive and compensatory damages through jury trials Wards Cove Packing Co. v. Atonio Family and Medical Leave Act (FMLA) of 1993 Permits employees in organizations of 50 or more workers to take up to 12 weeks of unpaid leave for circumstances outlined in the act The importance of this act is that it makes it easier to balance family, work and other obligations without fearing losing their jobs If you have a child, adopt a child, or if you yourself become sick or have a sick parent, child, or spouse you may be eligible to take unpaid time off to be with them without the job loss. Privacy Act of 1974 protects certain federal government records pertaining to individuals. In particular, the Act covers systems of records that an agency maintains and retrieves by an individual’s name or other personal identifier Individuals have the right to look at their employee file to make sure that information is accurate Drug-Free Workplace Act of 1988 This act requires some federal contractors and all federal grantees agree that they will provide drug free workplaces as a precondition of receiving a contract or grant from the Federal Government Enacted by Congress as part of an anti-drug legislation in 1988 The importance of this act is that it ensures the safety of all employees by ensuring that no one will be working while under the influence of drugs Drug testing as part of an application process and if an employee is hurt on the job most companies require a drug test when they go to the hospital Polygraph Protection Act of 1988 Prohibits employers to use polygraph tests in a job application process On June 27, 1988, Congress enacted the Employee Polygraph Protection Act 1 to regulate the use of lie detector devices in the workplace The importance of this act is that it protects employees from violating privacy issues by  asking non job related It is unreasonable for employers to give potential employees polygraph test Worker Adjustment and Retraining Notification Act (WARN) of 1988 Makes sure that employers give notification to employees about plant closings or lay-offs This became law without President Ronald Reagan’s signature through the use of veto-proof Democratic majority in Congress The importance of this law is to protect employees because of a shut down or layoff, requiring employees be given a 60-day notice ease the burden of losing their jobs, some companies give severance packages based on the employees years of service with the company

Theme in ‘Shakespeare in Love’

Describe one idea worth learning about in the text. Explain why it was worth learning about. John Madden’s Shakespeare in love is a ‘romantic comedy’ set in sixteenth century England. Through its two unfortunate protagonists, Will Shakespeare ‘a lowly player’ with writer’s block and wealthy Viola De Lesseps who dreams of ‘love as there has never been in a play,’ it explores the idea of ‘the truth and nature of love’ in the Elizabethan era.Madden portrays the harsh realities of the time through filmatic techniques such as dialogue, motifs and costuming to constantly remind the viewer throughout the film that the romance that is shared by Will and Viola cannot last in sixteenth century England. This is worth leaning about because as a 21st century viewer I become more able to appreciate the struggle faced by the two protagonists, especially Viola as a woman, in the name of love.Madden makes it clear to the viewer from th e beginning of the film Shakespeare in Love, that the truth of love in sixteenth century England which is based on the idea of marriage as a method of obtaining social or financial gain divides the two protagonists who are separated by the class system. Madden enhances this key idea through the use of dialogue in Will and Viola’s conversations. Viola is quicker to come to terms with the inevitable idea that their love is ‘too flattering sweet to be substantial. The two are living in a brief ‘dream’, which can only last until Viola’s marriage to Wessex. â€Å"Master Will, poet dearest to my heart, I beseech you, banish me from yours –I am to marry Lord Wessex-a daughter’s duty. † However Will and Viola continue to pursue their risky love, getting caught up in the romance and Will boasts to Viola â€Å"for one kiss, I would defy a thousand Wessexes! † As a twenty-first century teenager, the concept of a class system preventi ng two people who love each other from being together was new to me.However I admired and appreciated the two protagonists for going against the rules of society and seeing each other in secret trying to convince themselves that â€Å"love knows nothing of rank or riverbank. † Throughout the film we are reminded through the various recurring motifs, that Will and Viola’s love is one that will not last the expectations and realities of Elizabethan England. The river Thames is a constant setting focus in the film, being the large body of water that not only divides Will and Viola, but The Rose Theatre and The Curtain Theatre.The Thames is spoken of and shown in large establishing wide shots throughout the film. This helps to remind the viewers that Will and Viola are separated, not just by the river but the laws of society that forbid one of the lower class masses to love a wealthy upper class woman. â€Å"Oh Will, as Thomas Kent my heart belongs to you but as Viola the river divides us and I must marry Wessex a week from Saturday. † Often when Will and Viola are together they are shown with the river as a background always highlighting the rift that the class system has created between them, they can never openly be together.This is also shown in the extensive use of disguise used throughout the film. Viola dresses as a boy, ‘Thomas Kent,’ so she might act in Will’s plays. Will also disguises himself as a woman so he can go with Viola to Greenwich. This motif is an allusion to the play that Will Shakespeare would later write, Twelfth Night, but its main purpose is to remind us that in order to be together in public they must appear as disguised forms of themselves, they cannot openly declare their love. The only occasion when Will and Viola can express their love for each other in public is in the opening performance of Will’s new play Romeo and Juliet.This shows the viewer that only in the theatrical world can th ese two really be together, this was interesting to see as the nature of love in sixteenth century England means that the two protagonists will fall in love but the truth of love in this era means that if they are not from the same class in society then they cannot be together. It was worth learning about the risks Will and Viola take in order to try and fit into each other’s worlds as it made me invest much more emotion into their relationship.Shakespeare in Love won an academy award for its use of costuming in the film, which is reflected when we see Viola throughout the film. She is dressed immaculately in elaborate gowns with intricate beading often shown in regal colours such as red and gold which highlight her wealth and status and remind the viewer that she is too above Will for their relationship to be acceptable in Elizabethan society. This is contrasted when we first see Will, he is clearly one of the masses in his worn workman boots, plain white hirt and ink staine d hands. He relies on his words for a living. Viola and Will are from separate worlds and are only equals in the opening performance of Romeo and Juliet where Will is dressed in equal amounts of finery as Viola. This shows that only in the make-believe world of the theatre can these two be equal and accepted. The idea that they cannot marry each other even though they are in love is hard to grasp in the modern day and is the reason why many were unsatisfied by the ending of the film.However it is worth learning that â€Å"love can spring between a queen and the poor vagabond who plays the king. † We see Will and Viola defy â€Å"rank and riverbank† in an awe-inspiring way but we learn that despite their risk taking, there is not always a happy ending. An unfortunate life is particularly likely for Viola because as a woman, during this era she had fewer rights. â€Å"Will she breed? †¦Yes, if she does not send her back. † Women also suffered greater conseque nces if they were to be caught acting in the theatre.This was a foreign idea for me to be learning about because as a twenty first century girl seeing actors regarded as ‘two-a-penny’ in the Elizabethan era was strange and hugely contrasting to the celebrity status actors enjoy today. So it can be seen that the truth of love in Elizabethan England separates the two protagonists who are without control over their own relationships and life choices, a reality for the time that is hardly seen in twenty-first century New Zealand making this theme in the film almost alien to a modern teenage girl like myself.John Madden successfully portrays the constrictions of Elizabethan England and the trials Will and Viola must undergo to be together through his use of dialogue, motifs and costuming. Even the queen ‘cannot part a couple who have been joined before God† and it is worth learning that we don’t always get a happy ending in life. Theme in ‘Shakespeare in Love’ Describe one idea worth learning about in the text. Explain why it was worth learning about. John Madden’s Shakespeare in love is a ‘romantic comedy’ set in sixteenth century England. Through its two unfortunate protagonists, Will Shakespeare ‘a lowly player’ with writer’s block and wealthy Viola De Lesseps who dreams of ‘love as there has never been in a play,’ it explores the idea of ‘the truth and nature of love’ in the Elizabethan era.Madden portrays the harsh realities of the time through filmatic techniques such as dialogue, motifs and costuming to constantly remind the viewer throughout the film that the romance that is shared by Will and Viola cannot last in sixteenth century England. This is worth leaning about because as a 21st century viewer I become more able to appreciate the struggle faced by the two protagonists, especially Viola as a woman, in the name of love.Madden makes it clear to the viewer from th e beginning of the film Shakespeare in Love, that the truth of love in sixteenth century England which is based on the idea of marriage as a method of obtaining social or financial gain divides the two protagonists who are separated by the class system. Madden enhances this key idea through the use of dialogue in Will and Viola’s conversations. Viola is quicker to come to terms with the inevitable idea that their love is ‘too flattering sweet to be substantial. The two are living in a brief ‘dream’, which can only last until Viola’s marriage to Wessex. â€Å"Master Will, poet dearest to my heart, I beseech you, banish me from yours –I am to marry Lord Wessex-a daughter’s duty. † However Will and Viola continue to pursue their risky love, getting caught up in the romance and Will boasts to Viola â€Å"for one kiss, I would defy a thousand Wessexes! † As a twenty-first century teenager, the concept of a class system preventi ng two people who love each other from being together was new to me.However I admired and appreciated the two protagonists for going against the rules of society and seeing each other in secret trying to convince themselves that â€Å"love knows nothing of rank or riverbank. † Throughout the film we are reminded through the various recurring motifs, that Will and Viola’s love is one that will not last the expectations and realities of Elizabethan England. The river Thames is a constant setting focus in the film, being the large body of water that not only divides Will and Viola, but The Rose Theatre and The Curtain Theatre.The Thames is spoken of and shown in large establishing wide shots throughout the film. This helps to remind the viewers that Will and Viola are separated, not just by the river but the laws of society that forbid one of the lower class masses to love a wealthy upper class woman. â€Å"Oh Will, as Thomas Kent my heart belongs to you but as Viola the river divides us and I must marry Wessex a week from Saturday. † Often when Will and Viola are together they are shown with the river as a background always highlighting the rift that the class system has created between them, they can never openly be together.This is also shown in the extensive use of disguise used throughout the film. Viola dresses as a boy, ‘Thomas Kent,’ so she might act in Will’s plays. Will also disguises himself as a woman so he can go with Viola to Greenwich. This motif is an allusion to the play that Will Shakespeare would later write, Twelfth Night, but its main purpose is to remind us that in order to be together in public they must appear as disguised forms of themselves, they cannot openly declare their love. The only occasion when Will and Viola can express their love for each other in public is in the opening performance of Will’s new play Romeo and Juliet.This shows the viewer that only in the theatrical world can th ese two really be together, this was interesting to see as the nature of love in sixteenth century England means that the two protagonists will fall in love but the truth of love in this era means that if they are not from the same class in society then they cannot be together. It was worth learning about the risks Will and Viola take in order to try and fit into each other’s worlds as it made me invest much more emotion into their relationship.Shakespeare in Love won an academy award for its use of costuming in the film, which is reflected when we see Viola throughout the film. She is dressed immaculately in elaborate gowns with intricate beading often shown in regal colours such as red and gold which highlight her wealth and status and remind the viewer that she is too above Will for their relationship to be acceptable in Elizabethan society. This is contrasted when we first see Will, he is clearly one of the masses in his worn workman boots, plain white hirt and ink staine d hands. He relies on his words for a living. Viola and Will are from separate worlds and are only equals in the opening performance of Romeo and Juliet where Will is dressed in equal amounts of finery as Viola. This shows that only in the make-believe world of the theatre can these two be equal and accepted. The idea that they cannot marry each other even though they are in love is hard to grasp in the modern day and is the reason why many were unsatisfied by the ending of the film.However it is worth learning that â€Å"love can spring between a queen and the poor vagabond who plays the king. † We see Will and Viola defy â€Å"rank and riverbank† in an awe-inspiring way but we learn that despite their risk taking, there is not always a happy ending. An unfortunate life is particularly likely for Viola because as a woman, during this era she had fewer rights. â€Å"Will she breed? †¦Yes, if she does not send her back. † Women also suffered greater conseque nces if they were to be caught acting in the theatre.This was a foreign idea for me to be learning about because as a twenty first century girl seeing actors regarded as ‘two-a-penny’ in the Elizabethan era was strange and hugely contrasting to the celebrity status actors enjoy today. So it can be seen that the truth of love in Elizabethan England separates the two protagonists who are without control over their own relationships and life choices, a reality for the time that is hardly seen in twenty-first century New Zealand making this theme in the film almost alien to a modern teenage girl like myself.John Madden successfully portrays the constrictions of Elizabethan England and the trials Will and Viola must undergo to be together through his use of dialogue, motifs and costuming. Even the queen ‘cannot part a couple who have been joined before God† and it is worth learning that we don’t always get a happy ending in life.

Particularities of Starting a Small Business Assignment

Particularities of Starting a Small Business - Assignment Example In addition, business financial statements are existent to assist the owners of businesses and decision makers and are the leading business planning function (Drucker 83). For a business to grow, the business financial statements should establish the finest forms of costs, benefits of every form of finance, available finance, the responsibility of financial markets in providing finance, and the risk connected to finance. These financial statements are employed to give insight into a business’ debts and asset at a given time. Apart from that, the information on the shareholder’s equity in the business is also incorporated. A balance sheet also indicates the abilities and strengths of a business. Moreover, the balance sheet evaluates the decrease or increase in the business value from time to time. The balance sheet appraises the asset and liability composition, the value of retained earnings, and the relative equity financing and proportion of debt (Drucker 84). Income statement provides information that concerns the business income earned in a given time. In addition, income statements illustrate the expenses of the business in acquiring the shareholder earnings and income per share. More often than not, income statements give a record of incomes after a year (Drucker 86). Every expense in the income statement should be equal to the business and its functions. Cash flow statements grant an evaluation of money movement in and out of business. Cash flow statements are essential in deciding whether or not a business has the adequate finance to handle expenses, acquire assets, and pay bills (Drucker 87). The cash flow statements entail information from financial activities, operating and investing. Various entrepreneurs find fault in building forecast with the perception that it takes too much time; time that could be used for business transactions instead of planning.  

Shakespeare's Othello Essay Example | Topics and Well Written Essays - 1500 words

Shakespeare's Othello - Essay Example So when, convinced by Iago that Desdemona has indeed deceived him with Cassio, and after accusing Desdemona and hearing her reply of innocence, Othello is able without any doubt to attack with the sarcastic retort, "I cry you mercy then/ I took you for that cunning whore of Venice/That married with Othello" (4.2. 89-91). A long and established friend might be able to place doubt upon a new marriage, particularly in a culture where free exchange between the sexes is not allowed, and a new wife will necessarily be almost a stranger. But why such a sudden and violent response The answer there lies in several places: the culture of the time, Othello's character and Desdemona's character. When Othello begins, Iago reveals to Rodrigo his hatred of Othello. Othello had seen fit to elevate Cassio above Iago in the ranks of the military they both served. It was a position Iago thought should have been his. As Iago tells Rodrigo, Othello's own "eyes had seen the proof/At Rhodes, at Cyprus, and on other grounds" (1.1 26-27) of Iago's worthiness, and yet not elevated him to the position he deserves. Iago views Othello's decision both as a betrayal and a trap: he sees himself forever the Moor's servant, and impotent. He stays with Othello only to exact his revenge: "I follow him to serve my turn upon him" (1.1. 40). Iago's revenge is to destroy Othello, as Othello has destroyed him, not just to kill him; and perhaps to cuckold Othello, as he feels cuckolded by Othello, though via power, not sex. But where is Othello vulnerable In his position as a military leader No, Othello is the Hero-Warrior: his reputation is known far and wide; all who served with or under him hold his military prowess in the highest regard; a stranger to Venetian society due to his background, Othello has risen to a renowned, entrusted rank. Othello is the good soldier, through and through; and Desdemona-a woman of high status in Venetian society, beautiful and wealthy--is the mirror in which he sees himself. Othello, as the good soldier, followed orders and expected others to follow his. Othello came to Venetian society as a slave, kidnapped, and ended by converting, and rising within the new society, almost literally, by tooth and nail. Desdemona, on the other hand, had the opposite response to her treatment as property at least in respect to her marriage: she simply behaved as would a free woman; she loved whom she chose, and married when she chose. In this way, Desdemona rejected her casting in life as property. She had in fact shown no interest in marriage before: "So opposite to marriage that she shunned/The wealthy curled darlings of our nation" (1.2. 66-67). Does it not hint to Othello of a dangerous sense of freedom Desdemona has not acted according to convention; Desdemona has done what she will: what else is Desdemona capable of that defies convention Othello says of Iago: "This fellow's of exceeding honesty/And knows all qualities with a learned spirit/Of human dealings" (3.3, 258-259). Suddenly, Othello begins to suspect depths, complexities, dishonesties, nuances, that